Appropriation in an Advert

I really like the new milky bar advert and I realised last time it was on it is a really good example of what we are doing in this project. The 2011 video was not available but I have found one from last year which has the same effect as the new advert:

Rather than using the traditional 'Milky bar kid' who has a very famous look with his blonde hair and glasses- they have put adults in his signature hat and glasses. The way in which we change our original image does not have to always be really obvious or in your face. It could be something as simple as in this advert, as they have changed the milky bar kids glasses to a bright blue colour which looks more fun and makes the idea of the milky bar kid less dated.

by Kate Murray.